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Japanese investment firm Metaplanet announced Thursday that it will establish a wholly owned subsidiary in Florida and allocate up to $250 million to scale its Bitcoin treasury operations.
The new entity, Metaplanet Treasury Corp., will be based in Miami and is intended to strengthen the company’s ability to access institutional liquidity, optimize treasury execution, and operate more flexibly across global markets. The move is part of Metaplanet’s broader global expansion strategy.
“We intend to accelerate this strategy by establishing Metaplanet Treasury Corp. in Florida, a rapidly emerging hub for Bitcoin-focused companies and financial innovation,” the company said in a public statement.
According to Metaplanet CEO Simon Gerovich, Florida was chosen specifically for its “business-friendly policies and rising status as a global center of capital and technology.” In a translated post, Gerovich said the decision would help “further strengthen our strategic position in the U.S. market and mark an important step in Metaplanet’s evolution as a global Bitcoin treasury company.”
The company noted that the new subsidiary will complement its existing operations in the British Virgin Islands and “increase our ability to respond to market dynamics with speed and precision.” The financial impact of the move is expected to be limited in the short term.
$250 Million Allocation Plan
Metaplanet Treasury Corp. will launch with $10 million in initial capital and plans to allocate up to $250 million toward expanding its Bitcoin holdings. While some reports described this as a fundraising effort, Gerovich clarified that the capital will be sourced internally rather than through public financing.
Metaplanet has already employed a variety of treasury instruments—such as equity raises, stock acquisition rights, and zero-coupon bonds—to fuel its Bitcoin accumulation.
Targeting 10,000 BTC in 2025
As of April 24, Metaplanet holds 5,000 BTC, having added over 1,600 BTC in the past month. The company aims to double that figure to 10,000 BTC by the end of 2025, with a longer-term goal of reaching 21,000 BTC by the end of 2026.
The firm’s Bitcoin strategy has drawn comparisons to MicroStrategy (now Strategy), Block, and other major corporate holders. Metaplanet is already one of Asia’s largest corporate Bitcoin accumulators and is ranked among the top ten globally.
Advisory Momentum and U.S. Positioning
Metaplanet recently appointed David Bailey, CEO of Bitcoin Magazine and an influential voice in U.S. crypto policy circles, to its strategic advisory board. The company described the addition as part of its effort to align more closely with U.S. market dynamics and Bitcoin-focused leadership.
“Alongside our existing BVI entity, the addition of a U.S. subsidiary enhances our international structure,” Metaplanet wrote, “and increases our ability to respond to market dynamics with speed and precision.”
A Timely Announcement Ahead of Bitcoin for Corporations
The news comes just ahead of the Bitcoin for Corporations 2025 event in Orlando, where CEO Gerovich is scheduled to appear. The conference, hosted by Strategy, is expected to draw leading voices in institutional crypto adoption and showcase how companies are integrating Bitcoin into their treasury strategies.
Shares of Metaplanet (TSE: 3350) closed up 2.6% on Thursday at 394 yen ($2.73), bringing its one-year performance to over 1,250%, according to TradingView.
